The Gradual Mainstreaming of Veganism

Hey All –

Had to jump out of town for a last-minute trip today and found myself at the Baltimore airport on a lengthy layover.  I had some of my usual travel food and snacks with me, but thought I might try to grab a vegan burrito somewhere. This can be problematic at times, since some restaurants are STILL using lard for their beans (although we’re seeing less and less of this these days).  Found this place called “California Tortilla,” and as I was just about to pester one of the employees there about the lard issue, I noticed that right there on the lighted display menu – just to the right of one of their options called the “No-Meato Burrito  – it actually indicated that it was “vegan.”

Just another indication that, yes, kids… vegan is becoming less and less of a dirty word in the mainstream everyday.

This might not seem like such a big deal, but after 20 years on the veggie path, and all the countless times I’ve went on a fucking expedition to find something I could eat (especially at airports), this was refreshing to discover.  Right there – for all to see – “vegan.”  Of course, I still had to double-check:

“So, these black beans have no lard in them, correct?

“No sir.  They’re vegan.”

“Fuckin’ A.”

I’m easily amused, I guess!

So it all reminded me of a couple mainstream CNN stories that I wanted to link to recently, during my hiatus from the blog.  One of them was a Sanjay Gupta story, and since I had so mercilessly busted balls on our brother in one of my blog posts, let’s consider this a “Sanjay redemption” piece.  It’s a 180 degrees from his news item that got under my skin, and it features Dr. Caldwell Esselstyn, who you all know I’m a big supporter of.  Some of you might have already scoped it from a few weeks back:

The Last Heart Attack

Pretty compelling science, even though it’s largely shit we’ve already known for the past couple decades.  Still… great to see it in the mainstream.  (And it didn’t hurt that Bill Clinton’s been following this routine lately…)

One other one from the CNN vaults that also features Dr. Esselstyn:

The Heart Attack Proof Diet

It’s a vid/article combo that covers some of the same themes, but might be worth a peek.

Again, I think it’s significant that we’re seeing this information and the word “vegan” floating around so much these days, and I just wanted to document a few more examples here for ya…

Back at you –


About Bobby Rock

Bobby Rock is a world renown drummer, the author of nine books, and a recognized health and fitness specialist with certifications in exercise, nutrition and meditation. He has recorded and toured with a variety of artists, released three CDs as a solo performer and is recognized as a top drumming educator. He is currently touring with rock icon, Lita Ford. Through speaking, writing and activism, Bobby remains committed to a number of animal and environmental causes. Bobby lives in Los Angeles.
This entry was posted in Nutrition, Veganism/Animal Issues. Bookmark the permalink.

3 Responses to The Gradual Mainstreaming of Veganism

  1. Trevor says:

    Veganism was also in the news in Australia this week:

    “NOT happy with the complimentary new Mercedes he was given for personal use during his stay in Australia, actor Tobey Maguire has sent his luxury car back after taking issue with the use of leather in the car’s plush upholstery.”

  2. Lisamarie. says:

    That’s great-love this post! I’d like to see that photo of the menu, too. We need to have ALL airports offering vegan food now. I’ll soon be on a short layover in Memphis next month on my way to LA and am curious if I’ll find anything in that airport. Not that I want to eat much there; I’m heading to VEGGIE GRILL as soon as I pick up my car in LA! 🙂

  3. Trevor says:

    Just stopping in today to mention that my home town (Brisbane, Australia) hosted a two-day Vegan Expo over the weekend! Great range of displays, stalls, and presentations! Super attendance on each day.

    Veganism on the rise!

    I never forget who started me on my own vegan journey. Thanks for everything Bobby!! And maybe, just maybe, you’d like to be a presenter here next year!!!!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s