The Reverend

Had to chance to catch a lecture by my friend, Rev. Heng Sure, at the Healthy Lifestyle Expo here in LA last weekend.  Reverend Sure is one of the first Buddhist monks born and ordained in the United States, and is now Senior monk of the City of 10,000 Buddhas and the director of the Berkeley Buddhist Monastery.  This guy is the real deal, and it’s always a pleasure to hear him speak.

revandripRip Esselstyn (featured here in a 9-20-09 entry), me, and Rev. Sure

Rev. Sure’s lecture was entitled, “Use It Up! Wear It Out! Make It Do! Or Do Without! The Joys and Lessons of Simplicity.”  It was an excellent overview about over-consumerism and our fundamental attachment, as a society, to a materialistic lifestyle that is clearly unsustainable.  This is a timely topic, and I believe there will continue to be more and more books and lectures about simplifying our lifestyles and redefining what truly brings us joy.  In fact, the reverend posted a helpful list of resources on his blog about this subject.  (See list of links below.)

If you get a chance to catch a talk by Rev. Sure, don’t miss it. I really dig his use of different mediums – namely multimedia, music, and humor – and the warmth and ease with which he delivers his message.  He talks about issues that are profoundly serious, but conveys solutions in ways that are easily-digestible by most anyone.

He’s also a singer/songwriter/guitarist who performs “American Buddhist Folk Music.”  Very interesting and authentic stuff.

News From True Cultivators

Also recommended; a great read called News From True Cultivators, which the reverend co-authored.


Back in the 70’s, a very young Heng Sure decided to put his proverbial money where his mouth was and make an unprecedented statement for world peace. Starting off from Los Angeles, Heng Sure embarked on a pilgrimage where he would take three complete steps forward, then go into a full bow; a nose-to-the-ground kneeling prostration. He would then stand up and repeat. Three steps, full bow. Three steps, full bow. He did this for two-and-a-half years, covering a total of 800 miles up the west coast along the winding Highway 101!  He also maintained his vow of silence the entire time (which was part of a six-year vow). Accompanied by a fellow monk named Heng Ch’au who looked after things along the way, the two slept in their car at night, ate wild greens and food that had been donated, and wrote letters to their teacher (Master Hsuan Hua) in the Bay Area, describing the good, bad and ugly that they encountered along the way. This book is a collection of those writings.  Awesome stuff.

Scope it here:

Rev. Sure’s blog: (Look for the 10-18-09 entry for above-mentioned resources.) And be sure to subscribe.

Rev Sure’s music:



PS. FYI – For those of you who have been checking out excerpts from my upcoming release, A Season in the Warrior Utopia, you might want to scope out the following two excerpts, as they offer deeper insight into our need to live more in consideration of the “macro” as we make more conscious choices.

Dr. Zeus and the Global Reckoning:

Dr. Zeus and the Enviroconomy of Life on Planet Earth:

About Bobby Rock

Bobby Rock is a world renown drummer, the author of nine books, and a recognized health and fitness specialist with certifications in exercise, nutrition and meditation. He has recorded and toured with a variety of artists, released three CDs as a solo performer and is recognized as a top drumming educator. He is currently touring with rock icon, Lita Ford. Through speaking, writing and activism, Bobby remains committed to a number of animal and environmental causes. Bobby lives in Los Angeles.
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2 Responses to The Reverend

  1. Lisamarie says:

    Thanks for the links, Bobby–I’ll check them out later. Wish we had a Healthy Life Expo here in Houston like they have in CA and other places! 😦
    That’s the first close up pic I’ve seen of Rip–BOY does he ever look like his dad, whom I saw last weekend at a Town Hall meeting here last weekend, given by Dr. Baxter Montgomery, a Houston Cardiologist who promotes a plant-based diet to his patients and puts them on one, so we are STARTING to get some good stuff here.
    It was on the declining state of health in the US, and we also had T. Colin Campbell, who spoke twice, Neal Barnard, Dick Gregory, and a couple of others whose names I can’t remember right now.
    It was a REALLY good seminar though, as alot of the people who came were overweight and had never heard all the things they did about animal products and a plant-based diet, so it was really encouraging to see the suprised looks on some of their faces and hear the awes at some of the info that was presented, and to hear alot of them ask questions!

  2. Christine says:

    This is a simple 20 minute video, “” that breaks down your words, (“It was an excellent overview about over-consumerism and our fundamental attachment, as a society, to a materialistic lifestyle that is clearly unsustainable.”), to the basics.

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